Website Content Creation, Management and Analysis

E-mail newsletter content planning, implementation, management & analysis.

Workforce Week was a weekly email newsletter with 200,000 subscribers. Redesigned newsletter and overhauled content resulting in a 10% increase in opens.

Workforce Recruiting, Dear Workforce and Workforce Benefits were twice-monthly emails newsletters. Workforce Training was a monthly e-mail newsletter.

Edited a twice-monthly e-newsletter Workforce Recruiting with 150,000 subscribers (since renamed Workforce) and a 175,000-circulation Q&A newsletter, Dear Workforce. Redesigned both newsletters and increased opens and clicks by 20%.Edited a twice-monthly e-newsletter Workforce Recruiting with 150,000 subscribers and a 175,000-subscriber Q&A newsletter, Dear Workforce. Redesigned both newsletters and increased opens and clicks by 20%. e-newsletter. Created new e-mail newsletter, Workforce Benefits, and built loyal audience of 50,000 subscribers in the first year.

Programmed all content for B@B marketing website NurseZone.com, which drew 60,000 unique visitors way back in 2004.

Programmed all editorial content for B@B marketing website NurseZone.com with 60,000 unique visitors in 2004. Edited a 120,000-subscriber email newsletter.